About Us - Discover Our Mission
We build innovative software that empowers your business.
Meet Our Team
We’re a lean team with strong expertise and end-to-end capacity. As we take on new challenges, we’re actively preparing to expand—carefully adding people who share our standards for quality, clarity, and accountability.
Ognjen Tomic
MScIT - CEO & Web developer
Ognjen is a dedicated researcher and IT professional focused on applied artificial intelligence, MLOps, and building advanced web solutions. With experience in software development, modern system architecture, and implementing practical tech innovations, he’s the go-to person for creating intelligent digital products and improving technology workflows.
Nebojsa Stefanovic
PhD MechEng - Database expert
Nebojsa is a PhD- and MSc-trained engineer and database expert who designs and maintains reliable, high-performance data systems. Working with MySQL, Microsoft SQL Server, and PostgreSQL—and leveraging Java when needed—he enjoys turning complex requirements into clean, efficient, and scalable solutions.
Ivica Misic
Digital Marketing & Growth Specialist
Ivica is a digital marketing and growth specialist with expertise in audience development, social media, and online visibility. He focuses on strategic growth, engagement, and transforming ideas into measurable digital results. His goal is to help you overcome challenges in building your brand and guide you toward achieving sustainable success.
Tamara Tomic
MSc - Finance & Design
Tamara is a self-disciplined and efficient professional with a calm, tactful approach to collaboration. Combining a creative design eye with a finance mindset, she helps shape ideas into clear, polished outcomes—bringing high energy and a positive attitude to every challenge.
Empowering Your Digital Journey
Our Milestones: A Journey Through Innovation
At Smart Start Software, we build tailored solutions that match the way your business works—combining modern web development and cloud-ready thinking to deliver real results. Every project becomes a milestone: a chance to refine our process, raise the bar on quality, and create software that’s reliable, scalable, and easy to use. Explore the moments that shaped our approach—and where we’re heading next as we continue to grow.
2025 — Stepping Into the Spotlight
Our biggest recognition so far: at a University of Delaware research fair, we received the award for Best Presented Paper for showcasing Smart Start—an AI/ML-powered project designed to support entrepreneurs through a practical, real-world program.
2023 - Partnered with LOLA Institut d.o.o. Corp
We formed a strategic partnership with LOLA Institut d.o.o., strengthening our delivery capacity and bringing more structure to the way we build and support software solutions. This collaboration marked an important step toward bigger, long-term projects and future growth.
2018 - Start freelance
We began our journey as independent freelancers, building real-world experience through diverse client projects. That period shaped our work ethic, sharpened our skills, and laid the foundation for what later became our unified team and company.
2018 - Intellectual Property Protection
The Smart Start Software concept—an entrepreneurship support program for Serbia—was officially protected through the national Intellectual Property Office. This milestone validated the idea’s potential and laid the groundwork for the project’s future development.
